Martin Sigal is an award-winning advertising photographer—and perhaps the best known commercial photographer in all of South America—whose work combines a human element with a touch of the surreal, always with impeccable lighting and composition, and often with a bit of humor. "I am grateful to photography because it has allowed me to explore a world that blends fiction and reality, and portraying that duality provides a constant and fascinating challenge," says Martin, who is based in Buenos Aires.

Martin’s list of clients is vast and includes Adidas, Sprite, Schweppes, Coca-Cola, Johnnie Walker, Powerade, Pantene, Tide, Canon, Nextel, Nissan, Ford, and the Abu Dhabi tourism board. His work has been widely honored, including by the Cannes Lions International Festival of Creativity, Clios, D&AD, FIAP, Kelly Awards, and Circulo de Creativos, among many others, and has been featured in Communication Arts' photography annuals as well as Lürzer’s Archive, which has named him one of the "200 Best Ad Photographers Worldwide."

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