Martin Sigal is one of South America's most in-demand photographers, sought after by clients as various as Rexona, Sprite, Activision, Nextel, EMI, and Ford. His images combine a human element with a touch of the surreal, always with impeccable lighting and composition. "I am grateful to photography because it was allowed me to explore a world that blends fiction and reality, and portraying that duality provides a constant and fascinating challenge," says Martin, who is based in Buenos Aires.
Among his recent large-scale assignments was a commission from the Argentina department of tourism, which chose Martin to photograph a worldwide campaign. It was a massive production, involving more than 20 airplanes, plus vans and plenty of hiking, not to mention shooting in temperatures under 5 degrees Fahrenheit all the way up to 104 degrees and at altitudes of 14,700 feet—which only made the project that much more compelling to Martin.
"We went from the very south of Argentina, which is Ushuaia, to the very north, the Jujuy province," he says. "I took pictures in glaciers, waterfalls, deserts, forests, marshes, salt flats, red mountains… What a great assignment! And we had the chance to meet warm, interesting people all along the trip."
Martin's work has been honored by the Cannes Lions International Festival of Creativity, Clios, D&AD, FIAP, Kelly Awards, and Circulo de Creativos, among many others, and has been featured in Communication Arts' Photography Annuals as well as Lürzer's Archive, which has named him one of the "200 Best Ad Photographers Worldwide."