Still-life photographer Nigel Cox takes a fluid approach to his work, letting the formal qualities of an object drive the creative direction. Strong directional lighting, contrasting textures, and bold angles are signatures of his photos, a style that clients have applied to projects of all kinds—from food, drinks, technology, and automotive to men’s and women’s fashion and conceptual campaigns. “With every project, I try to bring a fresh idea, technique, or concept to the table,” he says.
Nigel has worked with a wide variety of editorial and advertising clients, including W, InStyle, GQ, Travel+Leisure, Men’s Journal, Fortune, Surface, Esquire, Tanqueray, Häagen-Dazs, Smirnoff, Hormel, Estée Lauder, Sotheby’s, Verizon, Nikon, Nike, Saks, and Bergdorf Goodman.
“Before a shoot, I form a mental image of each shot as a starting point. Sometimes I’ll do a sketch to convey the concept to the client. I’ll also brief and collaborate with the stylist to develop and bring a concept to life,” he explains. “A nice strong cup of tea in the morning helps too.”