Tobias Hutzler is an advertising and editorial photographer who brings a kind of elegance and beauty to every project, whether it's an ad campaign or a magazine feature. He presents familiar subjects in striking new ways, possessing a distinct point of view that has resulted in fresh, compelling imagery for clients including Audi, Chrysler, Mercedes-Benz, Sony, Honda, Hyundai, Titan watches, Columbia Records, India's tourism board, The New Yorker, Time, Road & Track, Fast Company, GEO, Bloomberg Businessweek, New York magazine, The Smithsonian, and The New York Times Magazine.
"As a photographer, I think it is very important to be able to come up with new ideas, perspectives and solutions," he says. "This helps the creatives produce something original and unique. And that's everybody's goal, isn't it?"
Tobias is also a director, with credits ranging from a motion piece for Audi, a music video for the band Magic Man, and the short film "Balance," which premiered at Time magazine's website. "Balance" was a viral hit, garnering millions of views worldwide. The film began as a personal project but inspired a print and motion campaign for Titan watches, shot and directed by Tobias.
"I am constantly shooting, trying to explore and push the boundaries of the digital medium," says Tobias. He has been honored by the Taylor Wessing Photographic Portrait Prize, the WPO World Photography Awards, the International Photography Awards, PDN, and the European Honda Photography Awards, and is work has been exhibited in museums such as the National Portrait Gallery in London, the Annenberg Space for Photography in Los Angeles, and the Museum of Modern Art in New York.
Born in Germany, Tobias was just a teenager when he set out on his first major photographic adventure: backpacking through Asia and Africa with a camera. "I crossed the Sahara desert, joined expeditions to climb the highest peaks in Africa, and photographed throughout India," he recalls. Just a few years later, he began photographing for international aid organizations in Asia and Africa. "My greatest influence has been traveling around the world," he explains. "Photography has helped me to process all these experiences. Through photography, I am able to understand, communicate, and tell stories."